Kingsbridge Homes was launching a new premium brand for custom-built, architect-designed homes. The name of the new company would revolve around Hestia, the greek goddess of hearth and home. Our challenge was to take their company’s vast experience and have the new brand feel like a trusted and high-end entity that was responsible for very beautiful homes.

Our approach was to explore “classical” aesthetics but fit it within a modern, functional template. This would suit a homebuilder website where simplicity and function were key.

Classic french-inspired type, oval frames, linework details inspired by greek columns, vintage illustration, textural paper, and a wine-coloured red / warm cream colour combination came together to form the EstiaBilt visual identity.