“Build Now Foundation creates life-changing transformations for children facing serious health challenges. From accessible bathrooms to therapy rooms, gardens, and play areas, we bring comfort, joy, and support to families in need.”

To help facilitate Build Now’s mission, we at Strange Animals developed a happy, affirming visual identity that would appeal to a community of people willing to lend a hand through volunteering or donation.

The logo was created to symbolise a helping hand as well as the shape of a house. The identity includes a bright yellow as a distinctive core colour to create a strong brand presence, but then also allows for an element of play with a suite of supporting colours. We utilised a friendly script / modern sans serif typeface combination, wavy shapes, Build Now’s excellent photography library and warm, rounded iconography to add to the positive feeling of the brand.

Our website design explored these elements further through animation and a UI / UX approach that encourages users to get involved.