Brand & Website DesignBuild Now Foundation
This is a Strange Animals project. I contributed brand development, art direction and design.
Build Now Foundation wanted to do some real good for WA kids, and required a brand and website that could deliver their message and inspire the community.
“Build Now Foundation creates life-changing transformations for children facing serious health challenges. From accessible bathrooms to therapy rooms, gardens, and play areas, we bring comfort, joy, and support to families in need.”
To help facilitate Build Now’s mission, we at Strange Animals developed a happy, affirming visual identity that would appeal to a community of people willing to lend a hand through volunteering or donation.
The logo was created to symbolise a helping hand as well as the shape of a house. The identity includes a bright yellow as a distinctive core colour to create a strong brand presence, but then also allows for an element of play with a suite of supporting colours. We utilised a friendly script / modern sans serif typeface combination, wavy shapes, Build Now’s excellent photography library and warm, rounded iconography to add to the positive feeling of the brand.
After a phase of Discovery in which we researched audience, other charities and put together directional mood boards for the brand identity, we began to ideate logos and aesthetics.
Our early concepts exploring different symbols and typographic styles.
Our curated set of visual ideas for presentation.
When presenting the curated set of logos, we applied them loosely to layouts for known applications like social media.
With a symbol direction selected we explored different lockups and typographic styles.
We then progressed to refining the logo and exploring colour, graphic elements and layout in combination before arriving at the approved styles.
See their amazing work at youtube.com/@buildnowfoundation
Our website design explored these elements further through animation and a UI / UX approach that encourages users to get involved.
