Approaching ARTRAGE’s new visual identity we looked to keep what we felt was good and foundational (bold type, minimal colour palette, photo treatments) and either enhance it, or add something new and vibrant.

A core to challenge was to have ARTRAGE be more visually impactful in order to reflect its notable and high-impact work in the Westers Australian arts industry. The result was a high-vis yellow that jumps out at you, playful typography, paint splatters, dynamic image framing, and a greater connection to their logo (also a foundational piece) through a collection of graphic dot elements.