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Build Now Foundation Our curated set of visual ideas for presentation. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/27e0a1bd-60a4-4543-995e-665d7668ba26/Group+841.png portfolio - Build Now Foundation When presenting the curated set of logos, we applied them loosely to layouts for known applications like social media. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/44ec0288-17f8-4e8a-8983-c64fba8007b8/Group+842.png portfolio - Build Now Foundation https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/6df35b94-4a51-46ec-bd04-dcc99ceeeced/BUILDNOW-Brand+Development-PG20.png portfolio - Build Now Foundation https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/07e897ca-22ef-42b7-a026-611618e2daa1/BUILDNOW-Brand+Development-PG19.png portfolio - Build Now Foundation We then progressed to refining the logo and exploring colour, graphic elements and layout in combination before arriving at the approved styles. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/a59fdf3b-a899-4845-9031-da110c5ff0de/bcard_admin.jpg portfolio - 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WILDERGRIM portfolio - WILDERGRIM https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/bf9effd4-4962-405f-85ef-36813daa872b/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/bf9effd4-4962-405f-85ef-36813daa872b/thumbnail portfolio - WILDERGRIM portfolio - WILDERGRIM https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/62ce317d-28b8-4d14-9ca6-75e1955817ef/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/62ce317d-28b8-4d14-9ca6-75e1955817ef/thumbnail portfolio - WILDERGRIM portfolio - WILDERGRIM https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/a379b43e-4e53-4f0f-8910-f79bd60ae306/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/a379b43e-4e53-4f0f-8910-f79bd60ae306/thumbnail portfolio - WILDERGRIM portfolio - WILDERGRIM https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/0a2e318d-6a39-4805-b232-8a12221d4c61/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/0a2e318d-6a39-4805-b232-8a12221d4c61/thumbnail portfolio - WILDERGRIM portfolio - WILDERGRIM https://www.adriandu.design/portfolio/fremantle-focus monthly 0.5 2026-11-12 https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/c0c2557d-1145-4c6e-a026-79a7c1585843/freo-focus_brand_8.jpg portfolio - Fremantle Focus It was important that the identity can be minimised and maximised depending on the situation and location. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/28e8d78e-b41f-47a9-8e73-785c6bb8968f/freo-focus_brand_9.jpg portfolio - Fremantle Focus I intended that the brand should always be looking for ways it can represent and utilise forward motion. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/5af20a25-4b5a-4261-8e13-097e6faed2f2/freo-focus_brand_1.jpg portfolio - Fremantle Focus The logotype and logo were all about a feeling of momentum, with good possibilities for cyclical and forward animation. I tried a feel that would stand out amongst other teams as a confident minimalist. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/f54ae031-8318-40a1-b8f2-5f36bc4985a3/freo-focus_brand_14.jpg portfolio - Fremantle Focus https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/8198cd40-1556-47cf-9ef7-d1a0a9c76ccd/freo-focus_brand_3A.jpg portfolio - Fremantle Focus I created a set of visuals tied to different aspects of the identity. Assets derived from the logo symbol (the 'F' and circle), the focus name (blur effects, camera HUD graphics), the Fremantle location (ocean waves) and a feeling of momentum (a consistent angle of 12 degrees which includes lines, crops and image modifications). https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/d9d563f3-3333-4597-8296-49106b9da58c/freo-focus_brand_4.jpg portfolio - Fremantle Focus I sourced imagery from Adobe Stock and Unsplash to build this concept. Within the concept photography is also aimed to speak to the locale of Fremantle: Bohemian, street-level and maritime / beach appeal. Playing basketball by the water at sunset was the core vibe I had in mind. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/ad60352e-8068-46f2-b4f3-0453ce400020/freo-focus_brand_6.jpg portfolio - Fremantle Focus https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/4da6e172-1762-4dfb-a869-85a660f82de9/freo-focus_brand_11.jpg portfolio - Fremantle Focus https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/222a5cfb-fff8-43c9-8df5-2cf538ebba44/freo-focus_brand_2.jpg portfolio - Fremantle Focus Using the brand colours I developed 3 core jerseys. The lavender, yellow and grey combination was intended to help the identity feel contemporary and walk a line between fashionable and more high-impact. While it was not the initial source of inspiration, I did also consider that another popular Fremantle sports team utilising purple in its brand (the Dockers) helps create some potential fan synergy, https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/1662b0aa-1f10-4fe4-bb68-f635dfaa601c/freo-focus_brand_13.jpg portfolio - Fremantle Focus I aimed for the concept to feel harmonious, holistic, and alive with future possibilities! https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/5e9aafcc-7424-4148-ab0d-6b16cbe2d70c/freo-focus_brand_10.jpg portfolio - Fremantle Focus https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/866903d5-54d8-4940-9afa-3aa9038a9faf/freo-focus_brand_12.jpg portfolio - Fremantle Focus The camera HUD details are an effective supporting element that can be impactful or more subtle depending on the needs and requirements. They can add visual texture without interfering with the core message. It's a highly flexible system - you can include many them or just a few to add an extra something to layouts. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/8cbb0d4c-4e0f-4a28-bbcc-ac44f3cc555e/freo-focus_brand_3B.jpg portfolio - Fremantle Focus https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/d69a6b0c-ab4e-4d16-8198-d32e30f2edaa/freo-focus_brand_7A.jpg portfolio - Fremantle Focus As I set myself a short time limit for this exercise, I didn't necessarily adjust every uniform to reflect the core jersey concept. Something for a future update! https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/0376d80a-3043-4882-951c-a040c6af95d4/freo-focus_brand_7B.jpg portfolio - Fremantle Focus The core palette of cream, pink, yellow and grey allowed multiple accessible options for layouts. There is both a degree of versatility as well as unusual / eye-catching combinations in the space. Subtle urban and aquatic textures also help tie in Fremantle and the right feel. https://images.squarespace-cdn.com/content/v1/69e4672502a7a41b9dce3756/e37acccd-f172-49ea-8a93-ab51cac0fd83/freo-focus_thumbnail.jpg