Logos

Just one part of the story — but an important part.

A logo is often thought of as “the brand”, but it can be so much more and so much less than that. It’s more because it can be so vital to the architecture of an identity and full of possibility. It’s less because a brand is not one symbol or message but the public’s perception. The logo informs just one small part of the public imagination, but it doesn’t mean it’s not valuable. In fact, often it’s quite fundamental, and we as designers place no small emphasis on the importance of getting it right. Here I provide a small collection of my logo work across individual identities and larger systems.