Campaign, Illustration, MotionStart Point Homes
Win Your Rent For A Year Campaign
This is a Strange Animals project. I contributed brand development, art direction and design.
For Start Point Homes’ Win Your Rent for a Year campaign, Strange Animals had fun breathing life into the illustration and typography we developed for their brand.
We had previously developed the illustration style for Start Point with the aim of marrying a whimsical, classic style with a more contemporary, vector-based output for scalability across applications. While the graphics within the campaign were new, we used our established style conventions to create them and make them brand-compatible.