Over the course of years the Strange Animals team worked rigorously across many brands, campaigns, website designs and marketing initiatives for Simonds Homes. Collaborating closely with their marketing team we generated a variety of intricate, customer-facing brochures, which involved not only aspects of branding but great attention to detail across numerous and voluminous data points such as hundreds of home features and measurements.

In addition to this, the design team also had to maintain brand consistency across Simonds’ various sub-brands and initiatives, METRO was one such collection. A structure for product brochures had previously been established with the Simonds core brand. For inner-city living, the brief for METRO was contemporary, sleek, functional and the brochure system was required to maintain this aesthetic.